Interview with Rebecca Mead, Author of “One Perfect Day: The Selling of the American Wedding”

If you are planning on getting married, you owe it to yourself to read “One Perfect Day.” It might be the best investment you ever made, as well as the cheapest item in the wedding plan. Rebecca Mead seeks to understand the national compulsion to go all out to make a one-day, fifteen minute experience last for years–in paying for it!

The average American wedding now costs about $28,000. That is about 7 1/2 months of the median income today. The industry takes in $161 billion annually. And it is not necessarily paid in cash. Credit cards, home equity loans, and other inventive financing arrangements make it all possible. People are now saving for their children’s weddings just as they would for their college education. Wedding planners have taken over the traditiional role of bride, mother and that special friend who helps. No doubt todays weddings are such extravaganzas that without a wedding planner, the bride might not make it to that perfect day.

Do you know what the “Oh Mommy!” Moment is? Rebecca’s book attempts to provide the future bride and groom (and probably their parents as well) with some practical pointers in avoiding getting sucked in to the role of Brides Gone Wild a/k/a Bridezilla!

 
 Rebecca Mead [28:17m]: Play Now | Play in Popup | Download (234)

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